What is Hubl’s competitive advantage?
Hubl- Changing the way goods move through cities and Electrifying the last mile delivery service.
Hubl will compete successfully with current delivery companies by launching a geographically-focused (urban rather than rural, specific to towns and cities rather than nationwide) last green mile service.
It will introduce a brand distinct from all other logistics business in the marketplace. In this age of the empowered customer, delivery expectations are high. Customers want their orders at a time to suit them, rather than ‘as fast as possible’. They want to track their deliveries in real time, without having to log onto a website which gives scant information as to where the parcel is in the delivery chain. At Hubl, the focus will be on the customer.
The thrust of the Hubl end user/ customer emotional value proposition will centre around ensuring customer confidence – something missing from today’s poor customer service. Hubl will become the ‘preferred carrier’, so customers only need to interact with a single carrier to control most, if not all, of their deliveries.
The Hubl approach to last mile delivery will be future proof too.
There are numerous ideas in circulation regarding the improvement of last mile deliveries including the use of drones, autonomous vehicles, drop-box networks and even 3D printing to name but a few. However, the Hubl system is well-suited to adapt to – or integrate with – many or all of these without substantially altering its core model. Instead, Hubl can simply modify specific aspects of its service offerings as well as internal operational processes, and become an enabling platform for these technologies.
Hubl’s success factors
The main thrust of Hubl’s successful business model will be its consolidation of inbound and outbound deliveries. This will be achieved by:
- Improving the load factor of vehicles entering the city.
- Transferring goods from vehicles adapted to trunking (e.g. HGVs) to vehicles adapted to an urban environment (e.g. electric LGVs, bicycles, etc).
- Improvement of the ‘drop and pickup density’ of delivery rounds, by grouping inbound/ outbound goods according to their postcode/district.
- Providing a dedicated stock- storage facility for B2B clients, enabling stock to be buffered and delivered at non-peak congestion periods to their retail outlets.
- Offering out-of-hours delivery, thus minimising delivery contribution to peak-congestion periods.
- Enhancing efficiency, by using specialist materials-handling solutions not viable within traditional delivery networks
- Improving client communication by offering real-time tracking and order- amendment facilities.
- We’ll provide a dedicated stock- storage facility for B2B clients. Stock can be buffered and delivered at non-peak congestion periods to their retail outlets.